Definition
ADR equals total accommodation revenue divided by booked nights.
Pricing Optimization
Airbnb ADR
Measure average nightly revenue.
ADR helps hosts understand average revenue per booked night.
Benchmarking
Compare ADR with similar listings.
Seasonality
ADR naturally changes during the year.
Pricing optimization
ADR works best alongside occupancy.
Continuous tracking
Monitor trends instead of isolated values.
Frequently asked questions
What is ADR?
Average Daily Rate measures average revenue per booked night.
Why is ADR useful?
It helps evaluate pricing efficiency.
About this content
Research & methodology
This content is based on Airbnb optimization principles, market analysis, pricing research, listing quality evaluation, competitive benchmarking and practical short-term rental experience.
- • Updated: June 2026
- • Reviewed by the Norixo research team
- • Continuously improved as market data evolves
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