Define the purpose of each message
Start with the guest journey stage, then decide the communication objective. An inquiry message should answer the question and invite the next step. A booking confirmation should welcome the guest and set expectations. A pre-arrival message should prepare the stay. A support message should clarify the next action. Templates work best when each one has a clear job.
Inquiry and pre-booking template
Structure: greeting, answer the guest's question, clarify any relevant rule or constraint, then invite the next step. Example: Hi [Guest name], thanks for your question about [Property name]. Yes, [direct answer]. One detail to note is [rule or constraint]. If that works for your trip, I would be happy to host you.
Booking confirmation template
Structure: thank the guest, confirm the reservation, explain what happens next, and mention when more arrival details will be sent. Example: Hi [Guest name], thanks for booking [Property name]. We are looking forward to hosting you from [Check-in date]. I will send the essential arrival details closer to your stay, and you can message me here if anything changes.
Pre-arrival template
Structure: arrival timing, location reminder, access summary, contact method, and essential preparation. Example: Hi [Guest name], your stay at [Property name] is coming up. Check-in is from [Check-in time]. The address is [Location summary], and the key arrival details are [Access summary]. If your arrival time changes, please let me know. Keep detailed access instructions for the dedicated check-in message or guide.
Arrival-day template
Structure: short confirmation, readiness status, access reminder, and help channel. Example: Hi [Guest name], the property is ready for your arrival today. Please use the access details previously shared. If anything is unclear when you arrive, message me here and I will help as soon as possible.
During-stay support template
Structure: check whether everything is okay, invite immediate issues, and explain how to reach the host. Example: Hi [Guest name], I hope everything is going smoothly at [Property name]. If anything important needs attention during your stay, please message me here so I can understand the issue and help with the next step.
Issue-response template
Structure: acknowledge, clarify, explain the next action, and set realistic follow-up. Example: Hi [Guest name], thanks for letting me know about [Issue]. I am sorry this is affecting your stay. Could you please confirm [clarifying detail]? I will [next action] and update you when I know more. Avoid blame, emotional confrontation, or promising a fix before the facts are clear.
Checkout and departure template
Structure: departure time, simple key or access reminder, essential house reminders, and thank-you. Example: Hi [Guest name], checkout is by [Checkout time]. Before leaving, please [key or access step] and [simple departure reminder]. Thank you for staying at [Property name], and I hope the rest of your trip goes well.
Post-stay follow-up template
Structure: thank the guest, close the stay warmly, and invite honest feedback without pressure. Example: Hi [Guest name], thank you again for staying with us. I hope you had a comfortable trip. If you have any feedback about the stay, I would appreciate hearing it. The message should not ask specifically for five stars or condition the guest toward only positive feedback.
Personalize without over-automating
A template should preserve relevance. Personalize guest name, property name, dates, arrival time, local context, issue details, tone, and next action. A generic message sent at the wrong moment can feel irritating even if the wording is polite. Automation can be useful, but it should not remove judgment when a guest needs human attention.
Know when a template is not enough
Some situations need direct human intervention: access problems, safety concerns, major complaints, maintenance failures, conflicts, or anything that could seriously affect the stay. A template can organize the first response, but the host still needs to understand the facts, make a decision, and follow through.